Gisele's New Endorsement Factor

Source exclusively tells E! News that supermodel will be new face of Max Factor

By Ken Baker Feb 15, 2008 9:18 PMTags

Tom Brady may have come out on the losing end of his big game, but Gisele Bündchen has just scored a Super Bowl-like endorsement deal with cosmetics maker Max Factor.

A source confirms exclusively to E! News that the Brazilian supermodel has inked a deal to be "the face" of Max Factor's brands worldwide.

"The campaign will start by summer," says the Max Factor source.

And, according to the insider, Bündchen's payday for the two-year deal: $2.5 million.

The source says that Bündchen, who parted ways with Victoria's Secret last spring, is excited to endorse Max Factor because her VS contract had precluded her from endorsing beauty products while under contract.

While sizable, the Max Factor deal is just part of a growing empire for Bündchen, 27, who, with a haul of $33 million, was was named as one of Forbes' top earning supermodels.

No word yet on whether Carmen Electra, the current face of Max Factor's makeup line, will have her deal renewed, or if Bündchen will effectively be replacing her.

When reached for comment, a company spokesperson would only say: "Max Factor can confirm that Carmen Electra is the face of the brand."