Salma Hayek isn't just tossing diapers into the Genie® these days.
The new mom has signed on as a spokeswoman for Pampers' "One Pack = One Vaccine" program, a global initiative launched in the U.K. in 2006, in cooperation with UNICEF, to provide mothers and infants in Africa and Asia with tetanus shots.
"In our own small way, this is an opportunity for moms like me here in North America to help other mothers on a global level," Hayek said.
For every specially marked package of Pampers product sold in the U.S. and Canada between Apr. 1 and June 30, the Procter & Gamble-owned brand will donate the funds for one vaccine.
Considering Pampers is the top-selling diaper brand in the world, so P&G says, the partnership, part of the company's philanthropic "Live, Learn and Thrive" campaign, seems poised to raise quite a bit of cash.
Hayek and fiancé François-Henri Pinault welcomed daughter Valentina Paloma Pinault on Sept. 21, their first child together.
But although one might think that Hayek would be sick of diapers these days, her decision to team up with Pampers fits right in with a lot of her other extracurricular activities.
Along with Madonna, Adrien Brody, Lucy Liu, Demi Moore and various other celebs, the Once Upon a Time in Mexico star will cochair a big-ticket fundraiser on Feb. 6 celebrating the opening of Gucci's new Fifth Avenue store and benefiting UNICEF and Raising Malawi, the charity cofounded by Madonna in 2006 for orphans in the southeast African country.
For her first post-maternity acting endeavor, Hayek has signed to play a bearded lady in the upcoming horror drama Cirque du Freak, sources confirm to E! News. The Universal film costars John C. Reilly. Filming begins next month.
She's then scheduled to appear in William H. Macy's feature directorial debut Keep Coming Back, playing an alcoholic ex-stripper (who still manages to look pretty good, of course).
Hayek, 41, most recently starred in the violent indie noir Lonely Hearts and had a prominent cameo in Frida director Julie Taymor's Across the Universe, which scored a Golden Globe nomination for Best Motion Picture, Musical or Comedy.
And although their efforts have been slowed by the ongoing writers' strike, Hayek and her fellow executive producers were at one point busy presiding over another successful season of Ugly Betty, which is in the running once again for Best TV Comedy at Sunday's Globes (which, also thanks to the strike, have been relegated to an hour-long news conference).
Last year, the Hollywood Reporter ranked Hayek fourth on its inaugural list of the 50 most powerful Latinos and Latinas in Hollywood. In April, she hooked up with MGM to open her own company, Ventanazul, to produce, develop and distribute Latin-themed films.