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We're used to seeing Sofia Vergara on Modern Family as Gloria Pritchett, but now she's recruiting her own family for her latest TV stint.

The Colombian-born beauty's Head & Shoulders commercial features an always-gorgeous Vergara alongside her son Manolo Vergara, her mother and a slew of extended family members. And for the first time, E! News is taking you behind the scenes exclusively at the family-filled photo shoot.

In the up-close look of the shoot, we've got retakes, bloopers and Vergaras galore fighting for coveted mirror space to tweak their perfect, flake-free tresses.

Sofia Vergara, Head and Shoulders

Head & Shoulders

In a hilariously candid moment, Claudia Vergara, Sofía's neice, shoves her aunt out of the way to score some mirror space. Talk about a family feud!

But it seems all is well between Sofía and her neice by the shoot's end, with the entire Vergara clan cozied up on a couch to film the final scene. Awww.

For more behind-the-scenes action from Sofía Vergara's Head & Shoulders commercial, tune into E! News tonight at 7 p.m. & 11:30 p.m.!