Houston apparently wasn't ready for this jelly.
Just hours before its debut Wednesday, Comcast Cable pulled a PETA ad featuring an unclothed Alicia Silverstone from the Houston airwaves.
The 30-second spot, in which the health-conscious actress displays how a vegetarian diet can do a body good, was scheduled to run more than a dozen times in the Houston market—picked because the Texas city is reportedly one of the unhealthiest in the country—on E!, Lifetime and Food Network.
A Comcast spokesperson said that the nudity was what tipped the scales in favor of pulling the commercial, despite the fact that it had been approved and paid for and that news broadcasts have already aired clips.
But it's not as if Silverstone will remain covered up for posterity.
"Houston viewers can still go to PETA.org and get an eyeful, not only of the stunning Ms. Silverstone, but also of our free Vegetarian Starter Kit—chock full of delicious recipes—that will make them drool for an entirely different reason," PETA president Ingrid Newkirk said in a statement.
The ad will also still run in Dallas throughout the week.
Silverstone, the former Aerosmith video vixen who made a name for herself as a femme fatale in The Crush and as a ditz with a heart of gold in Clueless, has been a vegan for several years and has attributed her slimmed-down figure to her drastic change in diet.
"I'm Alicia Silverstone, and I'm a vegetarian," the 30-year-old says in the PETA spot. "There's nothing in the world that's changed me as much as this. I feel so much better and have so much more energy."