Demi Lovato is hitting the ground running—in Skechers, that is.
The iconic sneakers brand announced today that the "Neon Lights" singer will front the line's fall campaign. And given her taste in hair color, we're expecting nothing less than a colorful display of kicks from Lovato's new ads.
"My generation grew up with Skechers," Lovato said via press release. "Now with all of their cool styles and fun colors I'm excited to help introduce the collection to a new generation by sharing this incredible brand's campaign with my Lovatics!"