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Gigi Hadid, Patrick Schwarzenegger, Tom Ford

Courtesy Tom Ford

Gigi Hadid isn't fronting just one campaign with Tom Ford, she's doubling down on her deal. After appearing fully nude in an ad for the brand's fall fragrance, Velvet Orchid, the model now appears covered up in a leopard print jacket and oversize shades for a new eyewear ad. Oh, and this time she isn't alone.

Joining the Sports Illustrated swimsuit model is fellow celebrity offspring Patrick Schwarzenegger. Clad in a black turtleneck and matching coat the 20-year-old gazes upon Gigi and despite it being an ad for eyewear doesn't sport any spectacles.

The new photo is part of Tom Ford's 2014 Autumn-Winter campaign, which also features former America's Next Top Model contestant Yaya Dacosta aka the actress who will be portraying Whitney Houston in the upcoming Lifetime movie.

So it seems while other high-end labels are playing it safe and opting for supermodels Gisele Bündchen and Kate Moss, Tom Ford wisely has his eye on the rising stars from the next generation.