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Kate Upton Replaces Katie Holmes As Face of Bobbi Brown—See Her First Ad!

Kate Upton, Bobbi Brown Bobbi Brown

Kate Upton is on an ad campaign roll!

Not only is she the new face of Express, she's also the newest face of Bobbi Brown Cosmetics, replacing Katie Holmes as their celebrity spokesperson.

Kate was announced as Bobbi Brown's new face back in March, but now the ad campaign pics are out—and the 22-year-old looks flawless. We know—shocker, right?

Bobbi Brown's Surf and Sand collection launches in July, and the new ads include Kate showcasing the range of sandy neutrals and soft blush tones. 

"I admire women who create their own rules, so I was naturally drawn to Kate because she's a maverick who has carved her own path to success," said Bobbi Brown in a statement. 

VIDEO: Kate Upton models for Express—watch now!

Kate Upton, Bobbi Brown Bobbi Brown

"Kate is proud of her healthy body and has a beautiful face for makeup," Bobbi went on. "She is a real woman, a natural beauty, athletic, and radiates confidence, but doesn't take herself so seriously. She's having fun and enjoying life, and that is pretty powerful."

Scoring multiple major ad campaigns back-to-back is a big coup for a young model, not to mention Kate has graced the cover of Vogue—a space typically reserved for major actresses and pop stars, not models.

So clearly Kate is on fire these days.

What do you think of her Bobbi Brown ads?

PHOTOS: Kate Upton's sexiest pics

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