Material Girl named the 17-year-old Disney-darling as the new face of the brand's fall campaign today. The hot "Boardwalk Babe" ads will showcase the actress-singer's playful side on the famous Coney Island boardwalk in Brooklyn.
"Zendaya exudes a confident, free spirit. We love having her as the new face of Material Girl," Madonna, the material girl and a collaborator behind the brand, shared via a press release.
And she's not the only who's gaga for Zendaya: "I love how Zendaya makes her own style rules to fit her personality — that's who Material Girl is all about, being yourself to the fullest," Madonna's daughter Lourdes Leon, also a face behind Material Girls, added.
Zendaya was thrilled to be chosen by the "dynamic mother/daughter duo," and gave some major props to the Macy's-exclusive brand's leading lady, saying via a press release, "Material Girl embraces having fun with fashion and being confident in your own skin… and who does that better than Madonna?"
The platinum-status singer generated a Twitter frenzy earlier this week when Lifetime announced her casting as Aaliyah in its made-for-TV biopic Aaliyah: Princess of R&B. And while there's still debate buzzing around the role, there's no denying Zendaya's Material Girl ads will be anything short of a fashion win.