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Just call it the " Khloé Effect."
Ever since Khloé Kardashian stepped out in that jaw-dropping sparkling gown with a plunging neckline to Kim Kardashian and Kanye West's pre-wedding dinner at the Palace of Versailles, people have been scrambling to find out who designed it, and how they can get their hands on it.
Of course the winner of best dress of the wedding weekend goes to Kim's Givenchy Haute Couture wedding gown—naturally!—but we'd say this glitzy dress is definitely at the top of the list.
We proved our love for it by listing it as in our top ten style moments of the entire wedding weekend.
Turns out, the dress is by Australian label Constantina & Louise, and while it's a custom-made dress (you can't just drop it in your online shopping cart and have it shipped to you; it's not quite so simple for a dress this fabulous), interest is piquing—so much so that the brand had to reboot it's website because of how many people were flocking to it.
The brand's designer Dena Danis explained she's truly experiencing the Kardashian effect. "Khloé contacted me directly," Danis told the Daily Mail. "But we had no idea what she wanted it for. We had no idea if she was going to wear it at all."
But clearly, Khloé did end up wearing the dress. "It's been manic. It's been crazy," said Danis of the Kardashian effect.
We've seen this same type of bump in sales after Kate Middleton wears a designer (dubbed the "Kate effect"), but clearly this isn't reserved just for royals.
Khloé's sparkly getup was so gorgeous, we're not surprised everyone did a double-take. What did you think of Khloé's gown?
To see the road to Kim and Kanye's wedding—from Los Angeles to Paris to Italy—tune in to the new season of Keeping Up With The Kardashians, premiering Sunday, June 8, on E!