Close
BRAND NEW ON E!
Summer Fabulist Banners

News/ 

Gwyneth Paltrow Partnering with Blo Blow Dry Bar—Get the Scoop!

Gwyneth Paltrow, Blo Blow Dry Bar Theo Wargo/Getty Images; Blomedry.com

She's the go-to girl for Goop-tastic goods, lifestyle advice and now… hair care!

Blo Blow Dry Bar announced that Gwyneth Paltrow will team up with the brand's creative branch. Joining the Goop guru is celebrity hairstylist David Babaii, the Vogue-crowned "king of curls." And rest assured, the new additions to the boutique blowout brand know their way around a blow dryer—Babaii has worked with A-listers from Angelina Jolie to Sarah Jessica Parker and, well, just look at Gwyneth's hair.

NEWS: Gwyneth Paltro & Chris Martin grab dinner together post-split

"I cannot wait to grow Blo with Gwyneth and David. They are the perfect fit for our company," Blo Blow Dry Bar's CEO Ari Yakobson wrote of the collab.

Blo, the self-proclaimed first blow dry bar chain in North America, treats guests to a menu of seven signature styles along with a la carte items like head massages and ‘blo bro' styling for men. The boutique salon spans the US, Canada, Europe and Asia.

Paltrow already has a slew of major business endeavors under her (undoubtedly chic) belt, including a wildly exorbitant popular lifestyle blog, a New York Time's bestseller, spokesmodeling contracts with Restorsea and Hugo Boss, a gym with Tracy Anderson and even a new Goop Pop-Up Store.

PHOTOS: 10 over-the-top items from Gwyneth Paltrow's Goop ift guide

RELATED VIDEOS:

FROM AROUND THE WEB
MORE ON EONLINE