Sitting front row during fashion week is not only a privilege, it's a serious investment.
A newly released report exposes just how much brands will spend to make sure that they're collections are associated with the biggest names in the biz.
Jessica Chastain is said to have pulled $80,000 to pose for photogs at the Armani Privé fashion show in Paris. Not bad for less than an hour's work…
But attending a runway show isn't the only way to get a celeb to indirectly sell a brand…
Want a dress to sell out as quickly as anything Kate Middleton wears? Just get one of the aforementioned fashionistas to don it while running errands and you're good to go.
Sending stars free goodies to wear on their own time is nothing new, but some fashion houses take things to the next level in order to ensure that their items are shown in the best light.
Case in point: Lily Allen's Yves Saint Laurent shopping spree.
The "Sheezus" singer once admitted that instead of being directly paid for attention one of the brand's fashion shows, she was taken to the flagship store in Paris and told to "help herself."
What?! Sounds like a dream, right?
Allen claimed that she walked out with almost $10,000 worth of merchandise including dresses and handbags.
Lea Michele is also rumored to have earned a pretty penny (almost $20,000 in fact) to sport head-to-toe Lacoste during last year's Coachella Music Festival.
Not too shabby…