Anya Hindmarch, the brand that made the golden clutch which the 27-year-old hurls at the rapper during the altercation, has come up with a humorous way to capitalize on the incident: a viral marketing campaign.
On Tuesday the British label tweeted the above ad for the Crisp Packet clutch. The tongue-in-cheek tagline is clearly a nod to the headline-making clip. We don't condone violence but, come on, you have to admit: it's clever. This version of the accessory is metallic blue and looks to be in much better shape than the singer's bag, which in addition to being chucked was also dropped several times in the elevator.
Joe Schildhorn /BFAnyc/Sipa USA
This posting has been the brand's only comment (if you can call it that) on the matter. But we'll probably know soon if the now-infamous purse, which goes for $1669, starts selling out.