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Alicia Keys will be the new face of Givenchy fragrance, the French label announced today. This is the first time the Grammy winner has inked a perfume deal of any kind.
"So proud to be part of the @ParfumsGivenchy family! Much love & Divine energy! Love forever, Alicia" the singer tweeted. Further explaining her new collaboration, the singer told WWD: "Givenchy has long been one of the world's most iconic luxury fashion houses, and a personal favorite of mine."
For Givenchy's spring 2014 campaign, creative director Riccardo Tisci tapped another neo-soul singer Erykah Badu for the gig. As for the brand's fragrances, Justin Timberlake, Amanda Seyfried and Uma Thurman have all previously fronted Givenchy scents.
Alicia's campaign will launch in September of this year.