Reese Witherspoon's new lifestyle company is coming along quite nicely, thank you very much!
And now E! News can exclusively reveal that not only is the Oscar winner's Goop-like venture called Draper James (in honor of her grandparents and her southern roots) but her plans also include opening a retail store next year.
A trademark application includes hundreds of items to full under the Draper James empire, including bed and bath products, lingerie, handbags, kitchenware, fragrance and cosmetics, furniture, swimwear, pens, pencils, stationary, swaddling blankets and even plastic storage containers.
An official description of Draper James reads, "This multi-channel lifestyle brand founded by Reese Witherspoon will emphasize her southern roots and personal style. The first store will open in 2015."
Reps for Witherspoon declined to comment for our story.
Witherspoon announced about five weeks ago that she was developing a lifestyle brand and had just hired C. Wonder president Andrea Hyde as her CEO.
Before C. Wonder, Hyde was CEO of French Connection and Nicole Farhi. Her impressive resume also includes stints at Kenneth Cole and Gap Inc., Estee Lauder and Calvin Klein.
Sounds like Witherspoon is on the right track to giving Martha Stewart and Gwyneth Paltrow a good run for their lifestyle money.
—Reporting by Noelia Murphy