It's official: Ronald McDonald is ready for his close-up
McDonald's announced on Wednesday that the company's 51-year-old spokesperson is getting a makeover which will transform the burger-chain's famous clown in to a modern day mascot.
Not only is Ronald getting a new look, but the notable spokesclown will also take an active role in McDonald's social media for the first time, using the hashtag #ronaldmcdonald.
"Selfies ...here I come! It's a big world and now, wherever I go and whatever I do...I'm ready to show how fun can make great things happen," said Ronald McDonald in a statement.
Ronald's new wardrobe includes signature pieces designed by theatrical designer Ann Hould-Ward, who won a Tony Award for Beauty and the Beast, and received critical acclaim for Into the Woods and Sunday in the Park with George.
His updated look includes yellow cargo pants and a vest, as well as a red and white striped rugby shirt, although his iconic red shoes will remain the same.
And for special occasions, Ronald will don a red blazer with the famous Golden Arches on the pockets accompanied by his notable signature on the back in addition to a bowtie to finish off the updated style.
"Ronald brings to life the fun of our brand by connecting with customers around the world, whether he's promoting literacy or spreading cheer at a Ronald McDonald House," Dean Barrett, Senior Vice President, Global Relationship Officer said in a statement. "Customers today want to engage with brands in different ways and Ronald will continue to evolve to be modern and relevant."
Ronald made his first national television appearance during the Macy's Thanksgiving Day Parade, two years after he first joined the company in 1963. He became the official spokesperson for McDonalds in 1966 and continues to remain the face of the world famous burger-chain.