So long story short: US Airways was responding to customer complaints on Twitter, as a company tends to do. But then things went from zero to "my eyes are burning!" in no seconds flat when they tweeted a very, very graphic NSFW photo along with one of their responses to a customer.
We're obviously not going to put the photo here, but we can send you to Twitter if you want to see the photo for yourself. (Final warning: It is very unsettling and you won't be able to un-see it for years).
Obviously, US Airways took down the photo from their official account, but the Internet is too quick for most companies, especially when the photo is live and unnoticed for over an hour! So yeah, everyone saw it.
US Airways issued an apology on their Twitter after removing the photo: "We apologize for an inappropriate image recently shared as a link in one of our responses. We've removed the tweet and are investigating."
And obviously, Twitter had a big ol' pun party after the photo went viral. Some of them are just outstanding, while others are so bad they're actually amazing.
We suggest having this rim shot sound effect ready to go while you scroll through the tweets. Oh, man. We just made a joke about the photo without even meaning to…
Even E! News' very own Marc Malkin got in on the pun fun:
maybe that US Airways photo was their new ad for more leg room?— Marc Malkin (@marcmalkin) April 14, 2014
Good job, Internet. You can go home now. Let's call it a day.