One Direction Gets Goofy in Funny Video for New Fragrance That Moment—Watch Now!

Take a look as the cuties try to express themselves for a (fake) photo shoot promoting their new perfume

By Bruna Nessif Apr 01, 2014 10:47 PMTags
One Direction, That Moment VideoYouTube

The guys of One Direction have always been jokesters.

Harry Styles, Niall Horan, Louis Tomlinson, Liam Payne and Zayn Malik released a hilarious behind-the-scenes video of their photo shoot for their new fragrance That Moment with renowned French photographer Girolle (oh, you've never heard of him? It's because he's fake) which was yet another funny promotional video for their perfume line.

Regardless, the eccentric creative director—with his strong French accent, leather pants, red bandana and bedazzled jock strap—tries to have each of the singing cuties evoke "That Moment" through their facial expressions.

"I specialize in the photography of perfume. I take the picture and from the picture, you can tell how the perfume smells," Girolle explains.

He then asks the boys during their individual photo shoots, "What do you you feel when you think of that moment?" And Tomlinson replies, "Love." (Aww, how precious is that?!) He then asks him, "What does love smell like?' " to which Louis says, "Sweet."

Girolle also can't pronunce Niall's name for the life of him but manages to give him a shoulder to cry on, while also barking commands for the boys to get the perfect photo.

Watch the clip and see for yourself!