Senior marketing director for Mondelez (which owns Honey Maid) Gary Osifchin said:
"We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media. We at Honey Maid continue to evolve and expand our varieties to provide delicious, wholesome products so they can be a part of everyday moments of connection in a world with changing, evolving family dynamics."
After seeing the reaction to Coco-Cola's Super Bowl commercial, in which people sang "America the Beautiful" in their native language, and Cheerio's recent ad featuring a biracial family (quick refresher: If you didn't see the reaction, it was heavy on the disgusting bigotry), some assumed Honey Maid would be hit with more of the same:
Uh oh gay, rocker, and black families in new Honey Maid commercial. Que conservative outrage about blah blah America downfall blah blah
But it was actually hard to find the cries of boycott and other naysers. Because their messages have been mostly lost in a sea of positivity. And Honey Maid has been flooded with messages of love and gratitutde:
I just cried from a graham cracker commercial on account it was so cute and displayed what 2014 should look like ?? #ThisIsWholesome
Not to diminish from Honey Maid's praise (love this commercial, love everything they've said, love s'mores), but hopefully soon we won't even have to single out commercials for showing diversity. Because it will be the norm.