Kate Upton and Express are joining forces.
The 21-year-old model has been named the new face of the American fashion retailer, Express announced on Wednesday. Upton is the first celebrity spokesperson to appear for Express in the past decade.
"Attention: tweeted on Wednesday, which Upton happily re-tweeted.is our brand spokeswoman!" Express
The blond beauty's relationship with Express will commence on Thursday, where she will host the spring runway show at The Raleigh hotel in Miami Beach. Per Women's Wear Daily, The Sports Illustrated cover girl's ads will make their debut in the fall.
"The new partnership highlights the mutual admiration between Express and Kate and is the culmination of two iconic American establishments coming together," chairman and chief executive officer of Express Michael Weiss said in a statement.
In addition to Express, Upton is also the face of Sam Edelman's digital and print advertising campaign.
"I've loved Sam Edelman shoes for a long time, so shooting the ad campaign was a lot of fun for me," Upton told Women's Wear Daily about the collaboration last January.
Upton's love for the brand's fancy footwear paid off when she was spotted wearing a pair of Sam Edelman boots.
"It felt like the right time," Sam Edelman added.