Ryan has followed in Blake's footsteps and secured a gig as the newest spokesperson for the French cosmetics brand. The 37-year-old actor was just unveiled as the L'Oréal Paris Men Expert Spokesmodel, starring in an ad campaign shot by photographer Kenneth Willardt.
The L'Oréal Paris Men Expert products include moisturizers, exfoliators and facial scrubs designed especially for men. The actor said in a press release, "I feel honored and excited to Join Men Expert, a brand that represents the essence of modernity, edginess and technology."
For the campaign, Ryan posed in a series of serious-looking photographs—some in color and some black-and-white.
In one shot he gives the camera a smoldering gaze, in another he straightens his tie, and in another he's running along a misty path. But our favorite pic has to be the one of him standing in the pouring rain. Very dramatic!
Ryan makes perfect sense for this ad campaign—he's handsome, yes, but he's also got the whole family ties connection with wife Blake also being a L'Oréal Paris face. You know what they say—couples that campaign together, stay together.