Well, that's one memorable way to say good morning!
The 89-year-old was on the show to promote her new documentary, Shoot Me, when she used the word, which producers were unable to bleep out in time. Oops!
In Stritch's defense, Gifford did kind of set her up the perfect opportunity for the Broadway star to break out the curse word.
"You are so beloved, as much for your work, of course, but for your mouth," Gifford said. "You say whatever you want to say. When did that happen?"
See? We told you it was the perfect setup!
"If you just say things naturally, it's fine," Stritch answered, before dropping the F-bomb. "You know, they just think in 'f--k,'" she said. Of course, Today is a live news progam without a tape delay, so censors were unable to edit out the F-Bomb during the east coast broadcast. However, the interview was edited for all other time zones and for online use.
Gifford's reaction? "Oh dear, oh dear!" Kotb, meanwhile, tried to move on, but Stritch, who played Jack's (Alec Baldwin) mother, Colleen, on 30 Rock, said, "I meant a serious point by that!"
(NBC and E! are both part of the NBCUniversal family.)