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TRESemme, Jeanie Syfu

Jeanie Syfu

Fashion week is one of my favorite times of the year! Why? Aside from getting to create beautiful looks, It's when I get to see all of my amazing and talented industry friends, including designers Rebecca Minkoff and Marissa Webb, and catch up.  

Tuesday was my last show of the season with my beloved Jenny Packham!

Early call times are always difficult when it's still dark out, everything is covered in snow and even my favorite coffee shop is still closed...but fashion calls! 

8:15 a.m.:
I arrive to Jenny's showroom to get her glammed up before the show. I always gag over her gowns! They are divine!

9:30 a.m.:
I arrive at Industria Studios to set up. It's huge in here! What a luxury to have so much space to work! 

TRESemme, Jeanie Syfu

Jeanie Syfu

10:20 a.m.:
My demo model arrives and need to start the look for my team and the cameras. 18 models, 3 hours....Ready, set, go!

TRESemme, Jeanie Syfu

Jeanie Syfu

11:45 a.m.:
Camera crew arrives with the lovely Louise Roe.

We are shooting for the TRESemmé Style Setters digital series. Louise and I chat all things hair and Jenny takes her through the collection.

TRESemme, Jeanie Syfu

Jeanie Syfu

12:30 p.m.:
 Rehearsals. Team Jenny sits at the end of the runway to discuss details before first looks. I join in for last minute hair notes so all is perfected.

TRESemme, Jeanie Syfu

Jeanie Syfu

1:10 p.m.:
First looks called! All models get dressed and hair and make up touch ups are done in line. This is the moment I live for! To see it all come together is so rewarding. 

NEWS: Damsel in Dior's NYFW Diary

TRESemme, Jeanie Syfu

Jeanie Syfu

2:20 p.m.:
Before you know it it's all over! Time for some celebrating with my team. I couldn't have done it with out them! 

TRESemme, Jeanie Syfu

Jeanie Syfu

TRESemme, Jeanie Syfu

Jeanie Syfu

TRESemme, Jeanie Syfu

Jeanie Syfu