Known for his eye-catching prints and colorful silhouettes, renowned British designer Peter Pilotto has not only attracted a celebrity following with his womenswear vision, but also the eyes of execs at Target.
After getting awarded the best emerging talent award at the British Fashion Awards in 2009, the fashion guru and his label design partner Christopher De Vos teamed up with the mega chain store to launch an affordable collection in February for fashionistas on a budget.
"It's an amazing opportunity that we have with our brand and showcasing it to the world [with Target] takes it into a whole new direction," they told E! News at their launch party in New York City Thursday, Feb. 6. "We always knew about their collaborations and this is such a great partner for us."
The duo's first high-street collection includes 70 pieces all priced under $100, such as ready-to-wear shorts, moto jackets, accessories and swimwear, among other things.
Pilotto and De Vos have been designing collections together for quite some time now, since meeting at Antwerp's prestigious Royal Academy of Fine Arts in 2000.
The pair launched their Peter Pilotto label in 2007 and went on to nab the BFC/Vogue Designer Fashion Fund in January, which gives designers 200,000 Euros (about $271,520) and mentoring support from other fashion mavens in the industry.
So, it will be no surprise if the show's front row is packed with celebs when the duo shows their latest collection at London Fashion Week Monday.