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50 Cent In Da Court
Forget the "Candy Shop"--right now, 50 Cent's more interested in his dealings with a car shop.
The G-Unit rapper filed a lawsuit in federal court Friday against a Philadelphia car dealership that he claims used his name and image in an advertisement without permission.
According to the suit, Gary Barbera Enterprises used the slogan "Just Like 50 Says!" over the backdrop of a Dodge Magnum and a photo of 50 Cent, allegedly without getting the artist's consent.
In his court filing, Fiddy, whose real name is Curtis James Jackson III, modestly described himself as "a hugely popular and extremely successful hip-hop music artist...known for his good looks, 'gangsta' image and hard-knocks success story."
Per the suit, the rapper is seeking more than $1 million in damages for what he calls the misappropriation of his trademarked name and image.
"[Gary Barbera Enterprises'] misappropriation of [50 Cent's] name, likeness and trademark in its advertising was unlawful and unauthorized, and upon information and belief, is likely to have caused confusion in the marketplace among consumers and among potential marketing and promotional partners of 50 Cent," the suit reads, "all of whom are likely to believe that the Barbera advertising and car dealership are authorized or sponsored by 50 Cent."
However, the car dealership claims to have a reasonable explanation as to why it believed to be within its rights when it used 50 Cent's name and likeness in the ad.
In March and April, the rapper participated in a giveaway contest for Philly radio station WRDW where the prize was a Dodge Magnum, identical to the one 50 Cent and the Game drive in the video for "How We Do."
As part of the promotion, 50 Cent recorded at least two sound bites referencing Gary Barbera Enterprises. In one, he says, "You're now tuned in to the sounds of my man, Gary Barbera," and in another he says, "Keep listening for a chance to win a Magnum, and no, I'm not talking about mine, I'm talking about Gary Barbera's Magnum."
Eric Gerstein, marketing chief for Gary Barbera Enterprises, said the dealership's Magnum ad merely paraphrased 50 Cent's statement and that the rapper's suit has "no merit."
"If he didn't want us to use it, why did he say it?" Gerstein said to the Philadelphia Inquirer.
Gerstein said the dealership was contacted by 50 Cent's camp in May regarding the ads and quickly responded, explaining the situation.
"We heard absolutely nothing from them and thought the matter was closed, until today," Gerstein told the Philadelphia Daily News.
Outside of his court battle, 50 Cent is revving up for a European tour this fall, following the cancellation of Eminem's Anger Management 3 tour and the "Without Me" rapper's stay in rehab.
Fiddy will also release an extended version of his hit album, The Massacre, on Sept. 6, featuring a remix version of "Outta Control" and videos for each song.
To date, the album has sold over 6 million copies worldwide.
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