The 2014 Grammy Awards will not just celebrate the year's brightest musicians, but will also mark the marriage of 34 couples.
Per The New York Times, during Macklemore and Ryan Lewis' performance of their Grammy-nominated song "Same Love," diverse couples will tie the knot and the big show-stopper event will be officiated by Queen Latifah.
Madonna will also join the duo onstage.
The Times described the featured couples as "gay, straight, old, young, of many races and many colors." Among the group tying the knot include Lewis' sister Laura and her boyfriend Alex.
"A night that is already tremendous for me, for the music," Lewis explained, "but to have my sister get married and my family there watching it—that makes it a whole other level of amazing."
The hip-hop-duo is nominated for seven Grammys, including song of the year for "Same Love."
Lewis said that the unions, during the duo's tune, which has become a marriage-equality anthem, "will be in our minds the ultimate statement of equality, that all the couples are entitled to the same exact thing."
Grammy organizers insist that this ceremony is not a publicity stunt.
"We're serious about this," longtime producer of the Grammys Ken Ehrlich said.
"We don't need to stoop to the level of trying to find gimmicks and sensationalistic approaches to what we do," Neil Portnow, the president of the National Academy of Recording Arts and Sciences, added.