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Location, location, location!
After two years of secretly searching, Victoria Beckham has finally found the perfect spot for her first store. Obviously it was going to be in London (the star's home), but which neighborhood?
"It's young and cool," Beckham told WWD of the Mayfair area. "There are great galleries in the area. There's Dover Street Market directly opposite of us, which is not a bad thing."
The store—exact address: 36 Dover Street—is slated to open this fall. But before that, architect Farshid Moussavi, who previously worked on the 2012 London Olympic Park, will be putting her special touch on the shop.