The fur is flying over Jennifer Lopez's fashion decisions.
PETA has made the multihyphenate diva the object of its latest campaign against animals being killed for their pelts.
The group has its claws out over Lopez's fondness both for wearing fur and for using it in her fashion line, Sweetface.
Friday's world premiere for Lopez's upcoming film, Monster-in-Law, in theaters May 13, was well attended by PETA protesters armed with posters featuring a mink-clad J.Lo with the caption "Monster-in-Fur."
The group also distributed "behind the scenes" DVDs showing images of Lopez, again in fur, interspersed with undercover footage of animals being skinned alive.
"To animals killed for their fur, Jennifer Lopez is the 'monster,' " PETA President Ingrid E. Newkirk said in a statement. "She may be able to get the images of bloody, skinned foxes still alive and breathing out of her head, but we doubt that her fans who watch this video will."
PETA has even created the Website JLoDown.com, attacking the celeb for her fur-loving ways and urging fans to "say 'hell, no' to J.Lo."
The group claims Lopez is well-educated on the business of the fur trade, due to the extensive materials with which it has provided her.
"J.Lo knows what animals who are killed for their skins endure--PETA has contacted her with letters and videos no less than a dozen times," the site proclaims. "Lopez may try to convince her fans that her rabbit-trimmed jackets are a must-have, but what she won't tell you is that bunnies killed for fur coats scream as they are skinned alive!"
However, as she breezed onto the red carpet with husband Marc Anthony on Friday, a newly blond Lopez did not seem fazed by the angry protesters.
Asked by reporters what she thought of the PETA demonstration, the "Jenny From the Block" singer replied, "I don't."
But the group apparently has no plans to back down from its J.Lo-baiting tactics anytime soon.
PETA demonstrators were planning to protest again outside MTV Studios in New York Monday, where Lopez was due to appear on TRL.
Protesters also staged a demonstration outside Madre's-- Lopez's Pasadena, California, eatery--in March and outside of a Virgin Records appearance she made in New York last month.
While it's unlikely that the group will be able to convert the fur fan into a celebrity critter-lover like, say, Pamela Anderson, there's no telling what the powers of persuasion and persistence could achieve.
After all, Lopez has been known to change her mind in the past.