Gwen Stefani Launches New, Affordable Fashion Line

Singer is back to fashion designing with her latest label, DWP

By Emily Popp Jan 07, 2014 8:14 PMTags
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If you think you've got a lot going on, then just take a look at Gwen Stefani. The singer-fashion designer-businesswoman-mommy has so much going on these days that she's guaranteed to make you feel like your life isn't all that busy.

Her latest venture? An affordable and eco-friendly fashion line called DWP (Designs With a Purpose). WWD reports that Gwen is teaming up with denim wunderkind Michael Glasser, who is behind big name labels like 7 for All Mankind, Citizens of Humanity and Rich and Skinny.

And even though she's got a baby on the way, we're really not all that surprised that Gwen has started yet another business venture. She just released a nail polish collection for OPI, so clearly there is no slowing Gwen down. 

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Gwen hasn't showed her fashion label L.A.M.B. for the past few seasons at Fashion Week, and so we're really glad that she's back in the fashion designing world. Just when we were starting to miss her designs, she goes and launches a new line. Thank you, Gwen! Plus, we're especially excited for DWP because this sounds like a label we can actually afford!

Prices will range from $80 to $130 and feature exactly the type of clothing you would totally expect from forever cool girl Gwen Stefani: moto vests, cool blouses, slouchy pants and a couple of crop tops. The 18-piece collection is set to hit stores this spring.