Somewhere, Simon Cowell is ugly crying in the fetal position. Or firing people. Or both.
While the X Factor's ratings continue to spiral downward (Wednesday's episode was an all-time series low), The Voice continues its ratings climb, earning NBC its biggest non-sports audience in its new Thursday night timeslot since the ER series finale in 2009.
The Voice got 10.23 million viewers. X Factor got 3.64 million. According to early estimates.
Probably crying and firing, right?
Thursday night was The Voice's first installment of its new live results show, and clearly, NBC will be keeping it around.
The X Factor had a voting glitch on Wednesday and threw together a live perfomance show for Thursday night. The "redo" apparently didn't go over well with viewers, given the already crowded schedule on Thursday night TV.
Meanwhile, The Voice has a cool new twist: The "instant save."
Starting this Tuesday, viewers can tweet their support to their favorite Voice contestants in the hopes of keeping them in the competition.
"We are literally putting the power in the hands of our viewers, granting them a direct way to affect the fate of the artists competing during the live telecast." Paul Telegdy, NBC President of Alternative and Late Night Programming, said in a statement.
So here's how it works: When the bottom three singers of the week have been revealed, fans will have exactly five minutes to tweet like the wind and ensure that their favorite will remain in the competition. They just have to use hashtag #VoiceSave along with the artist's name. Those tweets will then be tallied and the final results will be announced live.
The only downside is that all you West Coast fans will need to tweet your votes during the live East Coast broadcast in order for your voices to be heard. To find out which contestants are in jeopardy and when the "Instant Save" period will begin, you can follow @NBCTheVoice.
(E! Online and NBC are both part of the NBCUniversal family.)