Matt Lauer and Al Roker are participating in No-Shave November, or Movember, to help raise awareness about men's health, specifically prostate and testicular cancer.
And while other Today correspondents and staffers are ditching the razors and shaving cream for a month, Lauer and Roker are taking the opportunity to put the word out about prostate cancer, and not just by discussing it at the anchor desk.
The duo announced on Wednesday, Nov. 6, that they will undergo prostate exams live on the show on Thursday.
The broadcasting of this important procedure is just the latest example of Today showcasing health tests, in an effort to assist viewers and inspire them to go get screened.
Former cohost Katie Couric underwent a colonoscopy in 2000, after losing her husband, Jay Monahan, to colon cancer in 1998. She also chronicled a doctor's visit for a mammogram in 2005.
According to its website, Movember encourages men to participate in "the movement by growing a mustache for the 30-days of November."
After registering, the men are supposed to ask friends and family to donate to their efforts for charity.
The global initiative began in 2003 in Melbourne, Australia.
(E! and NBC are both part of the NBCUniversal family.)