PacificCoastNews.com, Getty ImagesCount Oprah Winfrey, Kim Kardashian, Macklemore, Nick Cannon and Demi Lovato among a host of celebrities showing their support for Spirit Day.
The annual observance—which was first started by a Canadian teen in 2010 and has been promoted by GLAAD ever since—encourages people to wear purple or go purple online in solidarity with LGBT youth who are victims of bullying.
With this year's Spirit Day takes place Thursday, Oct. 17, E! News runs down how Hollywood is commemorating the occasion, starting with a slew of stars spreading the good word on Twitter, Facebook and Instagram.
Among them was Ashton Kutcher who tweeted a funny pic of himself and cast members Jon Cryer and Amber Tamblyn in honor of the special day.
Here's how others got the purple out:
Oprah Winfrey: "Stand against bullying! Wear purple and make your profile pic purple for #SpiritDay 10/17 at http://glaad.org/spiritday #LGBT
Ashton Kutcher: "We got spirit yes we do, we got spirit how bout you? #spiritday "
Macklemore: "Stand up against bullying for #SpiritDay today. Wear purple today and show the world you're against bullying."
Kelly Osbourne: "tweet me your purple pics I want see how you are supporting #SpiritDay! #LBGT"
Game of Thrones: "The realm stands against bullying. #spiritday #gameofthrones #lgbt @glaad
Nick Cannon: "I'm standing against bullying on #SpiritDay today. Let's show LGBT youth we've got their backs! "
Kim Kardashian: "I'm going purple with @glaad to stand against bullying today for #SpiritDay. See how you can, too! http://glaad.org/spiritday"
Ricky Martin: "Stand against bullying! Wear purple and make your profile pic purple for #SpiritDay 10/17 at http://glaad.org/spiritday #LGBT"
Demi Lovato: "I AM Against Bullying #SpiritDay 10.17.2013"
Wendy Williams: "Bullying is never in style – that's why I'm wearing purple on #SpiritDay 10/17! Join me and take a stand."
National Basketball Association: "The NBA is joining with NBA Cares Community Partner GLAAD and going purple to stand up against bullying. You can take the pledge and add your voice to ours by making the purple logoman your Facebook profile page."
The White House: "RT if you agree no child should have to face bullying because of who they are—then learn how you can help: http://StopBullying.gov #SpiritDay"
In addition to all the social media action, Oprah's OWN Network also joined MTV, VH1, Logo, TV Land and Sundance Channel in turning its on-air logo purple in honor of Spirit Day.
Major League Baseball turned its Twitter and Facebook photos purple and plans to run a Spirit Day PSA announcement during Game 5 of the ALCS tonight.
Other folks wearing purple on TV include Jimmy Kimmel, panelists of The View and hosts of Good Morning America and Today among others. While Betty White and her castmates on Hot In Cleveland got into the spirit by releasing a special video.