There is literally nothing funnier than watching someone get scared. You can only win in these situations: If they just jump a little, whatever. Next time. If they scream and fall on the ground and then get up and punch you while yelling, "I hate you! I hate you!" then laugh, your day is made.
The key to crafting the perfect scare, though, is that it is (eventually) enjoyable for all. If your unsuspecting scare victim thinks they are actually going to be murdered, because, say, you, a stranger, chases them around the streets at night with a chainsaw, that is mean.
This video, "Telekinetic Coffee Shop Surprise," is great.
"What if telekinesis was real? How would you react?" the video's description asks. "Our hidden camera experiment captures the reactions of unsuspecting customers at a New York City coffee shop as they witness a telekinetic event."
"Hidden camera experiment" is just a long-winded way of saying prank, let's get that out of the way first. But the production value of this video is truly something: There's a fake wall and remote control tables and real Hollywood stunts.
Full disclosure: That's because it's a viral promotion for Carrie, the upcoming horror remake starring Chloë Grace Moretz and Julianne Moore, set to hit theaters Oct. 18. But none of the scares here are cheapened by it being an ad.
Shout-out to the lady whose knee-jerk reaction is to start filming it on her iPhone.
That's how you know the reactions are real. Welcome to 2013.