It's time to think pink.
Since 1995, Elizabeth Hurley has been the face Estée Lauder's Breast Cancer Awareness campaign—and the 48-year-old actress needs your help now more than ever. The brunette beauty sat down with E!'s own Alicia Quarles in an effort to raise awareness and funds for the cause.
"People know about this disease now," said Hurley, who lost her own grandmother to breast cancer. "We hope we've spread the message that early detection saves lives."
Hurley hopes she can inspire people to "be active" in their fundraising campaigns and in their involvement efforts so that together we can "eradicate the disease."
The model suggested people get involved by forming support groups. It's in line with Estée Lauder's latest initiative, We're Stronger Together, which encourages women to start "circles of strength" with friends and family members.
"Just say to yourselves, ‘We're going to do something," Hurley said. "'We're going to do something this month and maybe every month. We're going to do something, however small. We're gonna bully each other to check our own breasts each month. We're gonna bully our friends over 40 to have a mammogram. We're going to raise some money if we can. We're going to do whatever we can, but we're going to be active this time."
Breast Cancer Awareness month kicks off Tuesday, Oct. 1.