File this under: It's about time!
After over half a decade of planning, Tory Burch has finally launched her first fragrance and beauty collection.
Or as the designer herself puts it: "Five years in the conversation and two and a half years in the making."
So what was her ultimate goal for the scent, which includes tops notes of sandalwood, tuberose and grapefruit? "We wanted to create a fragrance that was feminine but also tomboy," she told E!'s own Alicia Quarles.
A stickler for the tiniest details, Burch made sure her lovely square bottles feature a stripe of her brand's signature orange hue. "I wanted it to be modern but also graphic," she explains.
The beauty products—which include a lipstick, cheek tint, bronzer, blush and a candle—all come in a rosy packaging. "I love light pink. I think it's so feminine, so soft and it can go in any bathroom," Burch says.
On a more personal note, the designer shares that childhood memories were the real inspiration behind the new line.
"We have this pendent, which I remember my grandmother having something like this, it is a wax perfume," she says. "It's a chic way to carry your perfume."
Her father also played a big role in her perfume process. "I just remember him smelling good every day."
To see more of Alicia's interview with Tory tune into E! News tonight at 7 p.m. and 11:30 p.m.