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The X Factor Season 3 First Look: It's Simon Cowell vs. the Ladies!

Simon Cowell, Paulina Rubio, Demi Lovato, Kelly Rowland, X Factor Frank Micelotta/Invision for FOX/AP

"Someone can have the best voice in the world, but unless they have the X factor, they're not going to have what it takes to make it."

Demi Lovato has spoken! And since she's a judge on the Fox singing competition series The X Factor, her word is pretty much law on that show. In this exclusive video showcasing Lovato, Simon Cowell, Kelly Rowland, Paulina Rubio and host Mario Lopez goofing around at an X Factor photoshoot, the gang talks about what makes this season (premiering tonight!) different than last and what the new judges are looking for in a star.

NEWS: Cowell reveals he's "proud" to be a dad!

"I want to find somebody who is going to enter the music industry and stay there," Kelly Rowland says in the clip. She would know, she's been in the biz for over 20 years. But we all know the other big reason we tune in to The X Factor besides watching people perform. Simon vs. Demi!

"If people liked what they saw last year with me and Simon, they're going to have so much fun watching this year," Lovato reveals. "Because now it's basically a whole panel against Simon!"

Watch the exclusive video below and tune in for the premiere of The X Factor tonight on Fox!

PHOTOS: Looks like Simon will be joining the Hollywood's hottest dads club

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