PanteneQueen Latifah is continuing her reign over the beauty world.
The actress has just inked a deal to be Pantene's newest brand ambassador. Meaning, in addition to being the face of her Queen Collection for CoverGirl the Grammy winner will now also be the mane model for the hair care line.
She won't be the only famous face appearing in ads—Zooey Deschanel and Eva Mendes are also still signed with the beauty company—but she will be the only celeb supporting the Truly Relaxed and Truly Natural Collections.
"As black women, we express ourselves through our hair so we should have fun with it," the Just Wright star says.
And although the actress displays silky waves in behind-the-scenes pictures from her new campaign (see above), she tells People.com: "I'm really looking forward to wearing it natural more often."
Perhaps we'll get glimpse of her ringlets when her new talk show The Queen Latifah Show premieres on September 16.