Anyone who has ever played Candy Crush knows that it's both the best and the worst thing to ever happen to you. The Facebook and iPhone game is basically Bejeweled meets Candy Land meets addiction.
And it earns its makers millions in revenue.
Candy Crush is a "freemium" app, which means it's free to download, but users can purchase in-game upgrades for more moves, more lives, more levels, etc. Candy Crush has perfected the art of in-app purchases because you just have to keep playing.
Just last month, AppAdvice.com (H/T Buzzfeed) announced that Candy Crush developer King.com was making $633,000 per day, earning upwards of $230 million annually and making the app the #1 grosser in the App Store. But what about this month?
As the game celebrates its first birthday—it was released in September of 2012—the moolah keeps rolling in. Now, according to data at ThinkGaming.com, Candy Crush earns $850,000 per day (it's still the #1 grosser in the App Store and has held that top spot for month).
That number seems huge—and it is—but considering nearly 7.7 million users are active every day (with hundreds of thousands of new users installing it daily), it comes out to about 11 cents per user.
But we all know some people are spending more than others (plus, you can't buy anything for 11 cents. The cheapest is $.99). Also, King has gone on record saying that 70 percent of users on the last level have never paid a cent.
So who's spending all that money? It could be anyone. It could be you.
Please fill out this survey and post it in the comments:
My name is [insert name] and I am a Candy Crush addict.
$$$ Spent On:
You're in a safe place. We'll even start:
My name is John and I am a Candy Crush addict.
Current Level: 182
Total Spent: $0.99
$$$ Spent On: A set of extra moves to beat level 181 because it's EFFING IMPOSSIBLE WITHOUT IT.
And always remember: Sometimes you crush the candy, sometimes the candy crushes you.