Cross Creek PicturesForget the runway!
Gucci is gearing up to debut hot designs on the big screen rather than the catwalk.
And the luxury label will have a couple of A-listers showing off its creations rather than supermodels.
The brand's creative director Frida Giannini has signed on to dress Olivia Wilde and Chris Hemsworth for the upcoming Ron Howard film Rush, a biopic about ‘70s Austrian Formula 1 champ, James Hunt.
And judging from the sneak peek of the costumes, we can expect plenty of ‘70s chic looks on the stars!
Giannini, the woman behind Gucci's Chime for Change initiative, tapped the design house's archives to inspire her looks for the film, which include boho style, off-the-shoulder maxi dress that we've already spied on Wilde, who plays Hunt's first wife, Suzy Miller.
Other throwback styles, include a stylish fur-trimmed coat paired with knee-high boots and a purple topper for Wilde, and a belted coat thrown over flared plaid pants for Hemsworth.
Doesn't get much more ‘70s than that!
"The ‘70s has always been a decade that has inspired me greatly, so it was extremely exciting to be asked by Ron Howard to help design wardrobes for Rush," Giannini told Women's Wear Daily.
And to hear her tell it, even if you aren't into race car driving, the film's fashions might be worth a trip to the theater.
"It is hard to think of a more glamorous profession than being a racing driver in the ‘70s," she gushed. "James Hunt's style is full of animal sensuality, perfectly brought out by Hemsworth in the period-evoking outfits.
And what of Wilde's character's onscreen style?
"[Miller's style] is the essence of Gucci as it captures the mixture of sexy allure and innocent naturalness that defined the style of the time."
So, for those of us who can't land a seat at Gucci's runway show, this film might be the next best thing!