The one-minute video clip features the five guys sensuously smelling various things, including berries, flowers, oranges, liquid scents and...Liam's feet! The singers start off acting seriously before they let loose and get silly with each other, per their usual M.O.
By the end of the commercial, Louis rubs fruit juice all over his face, Niall breaks out into laughter and Harry almost gets swept away by a giant fan!
1D's Our Moment perfume, which is a mix of grapefruit, berries and red currants, garnered an insanely long waiting list of fans wanting to buy it earlier this month. Vogue U.K. also reported that it's not just teens who want the fragrance. Twenty percent are males and the ages for everyone on the waiting list ranges from 16 to 68!