Art Streiber/A & EThe only thing bigger than Duck Dynasty's season-four premiere ratings is the reality stars' fortune!
The Robertson family, whose hit A&E show was watched by 11.8 million people last night, are on top of the world. In addition to Duck Dynasty, the bearded boys and their fam control a massive dynasty that's worth tens of millions of dollars.
So just how much are they worth? Let's break down their fortune.
Duck calls, the product that made them millionaires, is still the Robertson family's true moneymaker. Last year, they sold 60,000 of their Duck Commander callers. This year, they are projected to sell over 750,000, and at an average price of $59.72 (they range from $19.95 to $179.95), they are set to make—wait for it—$44,790,000 on their duck calls in 2013!
With their recent pay raise, the 20-person cast will be making over $200,000 per episode! At seven episodes a season, that means they'll rake in a whopping $1.4 million for season four!
Willie Robertson's book, The Duck Commander Family, has sold over 1 million copies on Amazon. At a price of around $12, that's $12 million in sales. Phil Robertson also has a book, titled Happy, Happy, Happy: My Life and Legacy as the Duck Commander, that also retails for $12 on Amazon.
The first three seasons of Duck Dynasty are available for purchase. Season three retails for $20 on A&E's website.
Walmart is a big seller of Duck Dynasty products. "Duck Dynasty T-shirts are our best-selling licensed graphic shirts across the men's, boys' and ladies' departments," Sarah McKinney, the Director of Communications at Walmart, tells E! News, adding, "Walmart currently sells Duck Dynasty products in six different departments, from apparel to home goods to sporting gear and Band-Aids."
Next year, a Duck Commander cruise will be available for fans. How much does a relaxing duck-themed cruise vacation cost? The luxury Standby Balcony Cabin fetches up to $1,564.00. FYI: The Duck Commander cruises are already sold out for 2014.
The family sells kitchen products including marinade, seasonings, cups and a cooking DVD.
Other products sold on their website include hunting gear, bobbleheads, air fresheners, caps, keychains, bracelets, bandanas, mugs, plates, napkins, drink koozies and fake beards. Oh, and let's not forget the $650 Catnapper Camo Laredo Recliner chair.