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Rihanna, River Island

Lachian Bailey/River Island

Oh na na, what's my name?

Rihanna may never have to ask that question again, thanks to the new undies from her latest River Island collection, which are handily emblazoned with her name.

We first got a sneak peak at the singer's fall collection for the British retailer last month, but now we're getting an even better look at the her cold-weather fashions, thanks to the just-released campaign pictures. 

And we've got to say, the name-bearing panties, definitely caught our eye as one of the more peculiar pieces from the line! 

Rihanna, River Island

Lachian Bailey/River Island

In addition to the RiRi-tagged underwear, gals can also opt for the thugtastic "G4Life" underthings.

Want to make a more visible style statement with the bold logo? Don't worry, the collection also features skirts and sweaters—cropped, of course—featuring the same phrase.

And in keeping with the tough girl feel of the collection, Rihanna also offers plenty of camouflage and leather pieces for a fierce city street style very much in keeping with her personal style. 

Rihanna, River Island

Lachian Bailey/River Island

Those with a slightly more traditional sense of style might be better off with the easier-to-pull-off striped pieces, including a hooded column dress and skirt. But even those less risqué pieces are Rihanna-approved.

"I literally designed everything I want to wear—exactly how I want to wear it," Rihanna explains in a video of the campaign shoot, which she wanted to exude a "New York Street vibe."

She tapped models Nayasha Kusakina, Tati Cotliar, Milou Van Grossen, Nayasha Kusakina and Ji Hye Park, who received fishtail braids and carefully disheveled ‘dos courtesy of RiRi's own hairstylist, Yousef Williams, to help her acheive her vision. And while Rihanna was on hand to provide artistic direction, she left the styling on the Lachlan Bailey-lensed shoot to Mel Ottenberg.

The first installation of Rihanna's fall/winter 2013 collection will be available online and in stores on September 12 and followed by a second batch that's slated to be released in November 2013. 

Are you excited about Rihanna's River Island collection?

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