Kate Middleton's Floral Séraphine Dress Has Monthlong Waiting List

Maternity brand's sales increased by 40 percent

By Cinya Burton Jul 26, 2013 4:31 PMTags
Kate Middleton, Catherine Duchess Of CambridgeRex/Rex USA/BEImages

Well, fashionistas, we've got good news and we've got bad news.

The good news is, unlike Kate Middleton's Jenny Packham dress, her Séraphine frock is indeed for sale.

The bad news is you're going to have to wait quite awhile for its arrival.

Samir Hussein/WireImage

The maternity brand—whose sales have reportedly increased by a whopping 40 percent in the last few days!—has been inundated since the Duchess of Cambridge stepped out in the floral frock, and now the label has noted on their site that there is a monthlong waiting period on all orders for the maternity sheath.

The dress was only the second look the new mom has been photographed in since the birth of the royal baby.

Her first ensemble, which she wore for the debut of Prince George, was a polka-dot dress by Jenny Packham. Unfortunately for fans of the crepe de chine frock, it was later revealed that the look was one-of-a-kind and the British designer would not be recreating it for sale.

Considering the pandemonium over these two looks it seems the Kate Effect has officially gone into overdrive.