Cameron Diaz has got a new role—and this one won't be listed on IMDb!
The actress has been named artistic director at Pour la Victoire, where she will help design the brand's shoes and handbags.
But that's not all: The actress will also have a hand in the label's marketing and advertising strategies.
In fact, the 40-year-old already put in her two cents on PLV's most recent campaign, featuring Jessica Hart and shot by Terry Richardson.
Ever so humbly, Diaz admitted to WWD that this is also a learning opportunity:
"There's a lot I have to learn about the business. I'm interested in learning how collections are created. The word ‘fun,' I want to say that it's going to be fun, but it's deeper than that."
So how did this collaboration come about?
The actress owns a stake in PLV Studio Inc., which she says makes this deal a "true partnership." Adding: "I don't do endorsements really. This is completely different. Being influential in a brand and in its [advertising] campaigns interests me. I love fashion. It's a large part of my life. What I wear is looked at. It influences what other people wear because that's just the world we live in."
Owning a stake in the actually company—and not simply being the spokesmodel—seems to be a growing trend with celebrities now.
What do you think of Cameron's new role?