It's no wonder they call him the King.

In three short weeks, Elvis Presley's 30 #1 Hits has passed the one million copies sold mark, making this his fastest platinum release. At the same time, Elvis held the number one spot all three weeks, fending off major debuts by such heavyweights as the Rolling Stones, Bon Jovi, Xzibit, Beck, India.Arie and the new American Idol compilation.

For the week ended Sunday, Elvis' 30 #1 Hits turned platinum by selling another 205,000 copies, according to SoundScan numbers.

Bon Jovi, which was formed six years after Elvis passed away, scored the week's top debut at number two, selling 160,000 copies of their eighth album, Bounce. The New Jersey natives, whose latest features some Springsteen-like sentiments about 9-11, made a comeback with 2000's Crush, featuring the Max Martin-penned hit "It's My Life" (Martin also penned the early big hits for Britney, 'N Sync and Backstreet Boys).

Tom Petty and the Heartbreakers landed the only other Top 10 bow, debuting at nine, selling 74,000 copies of The Last DJ. The new album benefits from solid radio play for the title track, which ironically blasts the radio industry for its power-grabbing consolidations. This album marks the thirteenth full-length release of Petty's 26-year career.

The rest of the Top 10, all holdovers, included the Rolling Stones' Forty Licks at three, Avril Lavigne's Let Go at four, Nelly's Nellyville at five, the Dixie Chicks' Home at six, Eminem's The Eminem Show at seven, Xzibit's Man vs. Machine at eight and the American Idol Greatest Moments compilation in the ten-spot.

(Coincidentally, ousted Idol finalist Tamyra Gray just signed with 19 Recordings Limit through RCA Records.)

Keith Urban, the popular country star from Down Under, sold 67,000 copies of his latest, Golden Road, to graze the Top 10 at number 11. Christian rockers Chevelle followed with a number 14 bow selling 61,000 copies of What's Next.

L.A.'s beloved hip-hop crew Jurassic 5 opened at 15 selling 59,000 of their second major label release, Power in Numbers.

Sexy singer-actress Jennifer Love Hewitt teases with the wishfully titled BareNaked opening at 37. Her third album benefits from a Rolling Stone cover and the release of her new film, The Tuxedo. Hewitt just barely beat out R&B singer Heather Headley at 38 with This Is Who I Am.

Other notables included SoCal's Kottonmouth Kings' Rollin' Stoned at 51, Ben Folds' Ben Folds Live at 60, Gov't Mule's The Deep End Vol. 2 at 117, Sinead O'Connor's Sean-Nos Nua at 139 and Sammy Hagar and the Waboritas' Not 4 Sale at 181.

The week's biggest gainer belonged to the young Josh Groban, whose self-titled debut rocketed 29 spots to the number 19 position. His appearance on The Oprah Winfrey Show initially drove Groban's album all the way into the Top 10, last Friday's rerun had similar results.

Next week, the King's reign will likely end as Faith Hill's Cry positions itself to become the fifth country chart-topper of the year, at least according to those who still consider the singer country.

Here's a rundown of the Top 10 albums for the week ended October 13:

1. Elvis 30 #1 Hits, Elvis Presley
2. Bounce, Bon Jovi
3. Forty Licks, the Rolling Stones
4. Let Go, Avril Lavigne
5. Nellyville, Nelly
6. Home, the Dixie Chicks
7. The Eminem Show, Eminem
8. Man vs. Machine, Xzibit
9. The Last DJ, Tom Petty and the Heartbreakers
10. American Idol: Greatest Moments, various