With Prince William by her side, the Duchess of Cambridge arrived at the Lindo Wing at 6 a.m. local London time. And even though her due date had come and gone, the media frenzy began almost a week before the expectant mother was set to enter the hospital's facilities.
Vendors had also set up for business hoping to tempt shoppers, consumers and even reporters with adorable clothing, knick-knacks and other memorabilia.
Some folks, however, don't exactly love all the extra attention and publicity in the neighborhood. According to NBC, one photographer heard an elderly lady shout at him, "Why don't you get a real [bleeping] job?" A little harsh wouldn't you agree?
The media interest hasn't come as a surprise to many hospital officials. Come on, she is royalty.
E! News learned police presence has drastically increased and new policies had gone into place ensuring everyone enjoys a safe hospital visit.
And now that the royal couple has arrived, patients will have to undergo strict security measures to increase privacy and care for all. In addition, new parents will have to go through three separate checkpoints to visit their new bundle of joy.
There's no doubt this hospital knows what they're doing. We can't forget they were the ones who helped deliver Prince Harry and his older brother William years ago.
In the meantime, the media will echo Queen Elizabeth ll's hopes and dreams that the baby will be born sooner rather than later.
"I would very much like it to arrive because I'm going on holiday," she told a young schoolgirl early last week. Yes, the Queen, has a tight schedule!
And now that the royal baby is set to arrive into the world any minute now let's take a glance at some photos of the anticipatory media frenzy outside St. Mary's Hospital.