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Giuliana and Bill Rancic's Son Duke Makes His TV Debut on the Today Show—Watch Now

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Why hello there, little Duke Rancic!

Giuliana and Bill Rancic's lovable tot made his big TV debut Monday when he appeared alongside his proud parents on the Today show.

And what a precious wee one he is: Not only did the 10-month-old lad steal the show, he managed to nab a yellow highlighter that happened to be lying around!

PHOTO: Giuliana Rancic posts adorable pics with her "two favorite guys," baby Duke and hubby Bill

Giuliana Rancic, Bill Rancic, Duke Rancic Courtesy: Giuliana Rancic

"Yeah, he stole your highlighter!" Giuliana said as she and her hubby looked adoringly at their little bundle of joy, who was dressed in a blue shirt with white overalls.

"Look at him, he's such a good baby, such a cutie pie," Duke's mom said. "He's been up a couple of hours, and he's having fun. He's a great kid."

And with a priceless mug like that, you'd be forgiven for wondering if the little guy is ready to take over Hollywood.

"No agent yet," Giuliana said about her camera-ready toddler, who will be appearing in the new season of Giuliana & Bill on the Style Network. Including the wee one on the show, Giuliana says, was a decision that she and Bill went "back and forth about."

WATCH: Are Giuliana and Bill Rancic ready for baby No. 2? 

"We didn't know how much we're going to put, if we were even going to put him on the show," she said.

"But we felt like people have been through this major journey with us, through infertility and the breast cancer, and then to say, 'Hey, you know what? You can't meet our baby, you can't see our baby'—it just felt wrong."

Both Giuliana and Bill also agreed on one other thing: The importance of giving their son a normal life—and one that's far away from the Tinseltown spotlight.

"Long term, we're going to raise him in Chicago, he's going to go to school in Chicago, and he's going to be out of the LA/Hollywood scene," Bill said.

PHOTO: Duke Rancic shows off his first baby tooth!

The happy fam recently wrapped up a sunny getaway to Mexico, where li'l Duke had more than his fair share of camera-happy moments.

"Best family vacay ever at @RWMayakoba w/my two favorite guys...@BillRancic & baby duke:) #mexico #sunandfun," Giuliana captioned an adorable shot of her hubby holding their wee one.

(E! and the Style Network are both part of the NBCUniversal family.)

PHOTOS: GiulIana and Bill's baby album

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