Close
BRAND NEW ON E!
The Fabulist - Fashion subpage header - Generic

EXCLUSIVE!

News/ 

Jessica Simpson's Fall 2013 Campaign Stars Sister Ashlee—See the First Shot!

Ashlee Simpson Ellen von Unwerth for the Jessica Simpson Collection

Jessica Simpson has added some sisterly love to her latest ad for her fashion line.

E! News exclusively confirms Ashlee Simpson is starring in the Jessica Simpson Collection Fall 2013 ad campaign, and the first gorgeous photo has officially been unveiled.

The stylish campaign was shot by Ellen von Unwerth on location at Paramount Ranch in Agoura Hills, Calif. Jessica, who was pregnant with son Ace at the time, was on set during the shoot (too cute!).

The youngest Simpson glows in the stunning shots, decked out in trendy pieces from the Jessica Simpson Collection, including a feather necklace, matching earrings and a large stack of bangles.

VIDEO: Ashlee Simpson talks Bronx's new cousin

Her platinum blond locks are pulled up and perfectly windblown, and her smoky eyes pop against her burgundy lace shirt as she gives the camera a sexy stare.

The campaign features the entire Jessica Simpson Collection, including shoes, accessories and apparel. The rest of the images for the campaign will debut later this month and the photos will be featured in magazines in the fall.

This isn't Bronx's mama's only involvement with the Jessica Simpson collection—she is also the cocreative director of Jessica Simpson Girls, which launched in 2011 and now includes girls' clothing sizes ranging from toddler to tween.

PHOTOS: See Jessica Simpson and Baby Maxwell out and about in NYC!

Ash is stepping up to the fashionable plate while her sister is on maternity leave—she's set to unveil this season's campaign at a press party July 30 in NYC (E! will be on hand to chat with the youngest Simpson).

Jessica and her man Eric Johnson welcomed their second child, a son named Ace Knute Johnson, less than two weeks ago.

The bundle of joy was born in Los Angeles at Cedars-Sinai Medical Center via a scheduled C-section.

PHOTO: Ashlee Simpson and Evan Ross hold hands

The now mother of two has since left the hospital, returning home on her 33rd birthday.

But Jess isn't the only Simpson making headlines as of late.

Ashlee has also been in the spotlight for her budding relationship with Diana Ross' son Evan Ross. The lovebirds were "inseparable" at a recent Fourth of July bash, and they've been photographed numerous times out and about together.

What do you think of the first shot for the Jessica Simpson Collection Fall 2013 campaign? Tell us in the comments!

—Reporting by Michelle Falls

PHOTOS: Jessica Simpson's Pregnant Fashion

RELATED VIDEOS:

FROM AROUND THE WEB
MORE ON EONLINE