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Justin Bieber Releases Fragrance Ad for The Key—Watch the Video!

He already has the key to his fans' hearts, and now Justin Bieber has released a video teaser for his new fragrance The Key, which hit department stores this month.

On Monday, Justin sent a tweet to fans: "In case you were wondering… ‎#thisiskey" with a link to the commercial on Facebook.

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Filmed in April, the 20-second clip features Bieber in a photo shoot, showing behind-the-scenes action: Justin walking in the sunlight on a beautiful Copenhagen morning, models in hair and makeup, Justin posing with a model, an owl perched by his bed, a flash of a life-size tiger, the singer in a shirt and blazer (let's hope the final product shows him in no shirt at all).

While the film art may be a little cryptic, his one line in the teaser says it all: "My new fragrance is the key."

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The scent is described as a mixture of spicy fruits and musky florals with notes of exotic woods and vanilla. A preview of the fragrance bottle was released in June (revealing a sleek white design and golden key attachment), and noted the scent's direct connection to fans in the release, reminding Beliebers to: "always believe in themselves, in their connection with Justin, and most of all, to believe that their dreams will come true."

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Justin is currently on his Believe tour, set to perform tonight in Chicago. He's been keeping active on Instagram, setting Twitter into a frenzy with abtastic selfies.

A photo of him and on-and-off girlfriend Selena Gomez cropped up on Instagram on the Fourth of July, showing the pair getting cozy in oversized sunglasses. A source revealed that although they're not back together, the two are trying to be friends. 

What do you think of Justin's fragrance teaser?

Photos: Celebrity fragrances

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