The multiple commercials currently airing to promote Jay-Z's upcoming album Magna Carta Holy Grail (which drops July 4 for Samsung Galaxy users and July 7 for everyone else) continue to peak fans' interest in what musical creation Hov will release next, but his latest ad also took a tug at our heart.
Instead of just focusing on the music and giving snippets of beats produced by Timbaland like in other clips, the iconic rapper opened up about being a father and the fears that come with it (which does promote a song on the new release, but still).
Hov spoke about his baby girl Blue Ivy, telling Rick Rubin that she's "something that we [he and Beyoncé] both created, you know, we still marvel at her."
He continued to say, "It's most obvious on the song 'Jay Z Blue.' And it deals with—you know, my pop left when I was young, so he didn't teach me how to be a man nor how to raise a child or treat a woman. So, of course, my karma, the two things I needed I don't have, right?"
A choked up Jay-Z then states, "And I have a daughter. It's the paranoia of not being a great dad."
Need a tissue?
Meanwhile, the album art for Magna Carta Holy Grail was recently released, and it's just what you would expect from the rapper—complete simplicity.
There's a little more design to it than his BFF Kanye West's latest release Yeezus, but all Jay-Z chose to do was have a white background with the album title's initials in black along with a cross.
As if that wasn't enough, the track list was also revealed, confirming collaborations with Rick Ross, Frank Ocean, Justin Timberlake and his girl, Bey.
Rubin, who is featured in many of the ads (including the one up top) did not work with Jay on this album. So why is he in the commercials, you ask? Good question.
Rubin spoke to XXL and explained that he was invited to the studio as an observer and listener.
"The point of me being in the commercials was that he was filming a documentary and he asked me to come listen to the songs with him and just talk about the songs. Just listen to it and talk about it, and that's what we did," he said, "It was fun."
Clearly, the above clip proves he was doing what was asked of him.
Here's the track list for Magna Carta Holy Grail, which will be released to the general public on Sunday:
"Beach Is Better"
"F--kWithMeYouKnowIGotIt" (Feat. Rick Ross)
"Oceans" (Feat. Frank Ocean)
"Part II (On The Run)" (Feat. Beyoncé)
"Jay Z Blue"
"Nickles & Dimes"
"Holy Grail" (feat. Justin Timberlake)
Are you excited for Jay-Z's new release?! Sound off in the comments!