It's unclear whether Kate Middleton will breast-feed after the royal baby is born.
But one British TV presenter has some pretty strong feelings about the subject.
In an outspoken piece penned for the Telegraph, Beverley Turner implores the Duchess of Cambridge to breast-feed her newborn in an effort to inspire other women to do so after new statistics show breast-feeding figures have fallen for the first time in England in almost a decade.
Turner begins by delving into her own struggle with breast-feeding and says there's now a stigma attached to the practice—one she hopes Kate can eliminate by example.
"We also need women with power and influence to get their milky bosoms out and feed smiling in paparazzi pictures. Celebrity is depressingly powerful in dictating trends," she writes before name-checking the mama-to-be.
"As if there wasn't enough pressure on her already, what we really need is The Duchess of Cambridge to get her Royal orbs out to feed our future monarch," she says. "And to be applauded – not seethed at – for doing so."
Middleton is due to give birth July 14.
The Duke and Duchess of Cambridge do not know the gender of their baby on the way.
Once their son or daughter arrives, the announcement will be made public with a notice placed on the gates of Buckingham Palace, which will also reveal the sex of their child.